Rexter
USER EXPERIENCE • APP DESIGN • BRANDING • WEB DESIGN
Designing a calm experience for busy professionals
CLIENT
Rexter
CLIENT TEAM
Product Director, CEO, CTO, Developers
LOCATION
Pasadena, CA
YEAR
2014
INDUSTRY
B2B, Tech, SaaS
TARGET USERS
Sales Teams, Professionals
SERVICES
User Persona Definition, Information Architecture, Wireframes, User Journeys, Prototypes, Brand Definition, Visual Design Style, Multi-Platform App Design, Marketing
Rexter is a digital product that helps professionals manage their business relationships. Networking is an essential responsibility for executives and biz dev professionals—Rexter’s relationship management system aims to increase productivity with automated to-do lists, smart follow-ups, and other tech-driven features.
The tech startup went through two rounds of funding valued at $1.4M and they needed to shift their focus towards design. With so many features and integrations, we had to make sure the product was super simple. Using the personas and user journeys defined with the Rexter team, we created wireframes and a working prototype of the product. These initial explorations allowed us to focus the app around its primary, AI-driven feature: the "magic" daily to-do list.
Thorough interaction design
All page interfaces and components were carefully designed for specific user journeys.
Every feature included in the product is meant to solve a deeper problem: reducing work-related stress. With this in mind, we designed an interface that felt calming, airy, and decluttered. The Rexter product is its own unique category, but we benchmarked it against adjacent services such as LinkedIn, Salesforce, and Zendesk. The multi-platform UI was designed alongside the client’s development team, and includes a browser web app and native iOS mobile app.
FROM PRODUCT TO MARKETING
Our design thinking for the product easily flowed into the startup’s marketing and sales assets. Continuing the themes of stress reduction, we designed a website that spoke directly to the audience’s pain points. Additionally, we designed Keynote sales decks, email marketing, and other collateral to support the startup’s broader goal of user growth and acquisition. In 2015, Rexter was one of 14 companies inducted into the Microsoft Ventures Digital Works Accelerator program.
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Want to learn more about our design process? Let's chat!
hello@ethocore.com
PHONE
818-749-7749
